Bengaluru, KA
12.97°N 77.59°E

PROJECT

Cop&Drop

The Goal

Cop&Drop came to us as two young startup founders, who were looking to create a fresh new ecosystem for Indians to shop fashion from. We were immediately interested by their proposition and were excited to get to work, but like with any other startup, there were challenges we had to weave around. The founders wanted our help in figuring out a brand system and social strategy, it was important to them to push off on social content and get the word out about the brand. This meant creating a coherent storyline and visual language for the brand in record time, with launch planned in the coming month. Nevertheless we took on the challenge.

  • branding
  • packaging
  • illustration
  • strategy
  • social media management
The Cop&Drop Cd monogram rendered as clear glass, floating in a blue sky with soft clouds.
The cop drop wordmark, white and blue, on a lime ground.

  • Blue

    HEX
    4949E9
    HSL
    240, 78, 60
    RGB
    73, 73, 233

  • Green

    HEX
    C5FD50
    HSL
    79, 98, 65
    RGB
    197, 253, 80

  • White

    HEX
    FAF8F8
    HSL
    0, 17, 98
    RGB
    250, 248, 248

  • Black

    HEX
    0B0B0B
    HSL
    0, 0, 4
    RGB
    11, 11, 11
A woman in an oversized grey blazer and long black skirt against red velvet curtains, carrying a steel pot of dried grass on her head and a bag hung with charms.

Mission

To be the essential platform for Indian independent artists and designers, transforming their unique products into essential pieces of culture.

Core promise

Curated Culture, Delivered. We remove the noise, champion the story, and deliver the best of Indian indie to your door.

Vision

To move the Indian consumer market from mass-produced noise to highly-curated, authentic, and homegrown style.

The Challenges

With this project, we focused mainly on running sprints where we could layer the brand one visual after another, almost like a cake. Due to the unique nature of this project we had to ensure that we managed to still get content out while developing the brand. This created a very unique scenario, which made us feel like we were at war, and any content delays meant betraying our brothers on the front line, the founders who were pitching to investors almost every day. Thankfully we had room to mess up, and because of this we were able to create a coherent language quickly enough and started experimenting with how we could communicate the brand visually.

  • Story: a nimbu-mirchi charm over the cop drop logo.
  • Poster: Time to Cop, the marketplace for India's indie visionaries is landing soon.
  • Carousel post: Why we matter, culture and brand vision.
  • Post: To the original trendsetter, a black and white portrait with winged eyeliner.
  • Story: No noise, just culture, over a shop shutter with the Cd mark.
  • An open Cop&Drop box on a striped cloth.
  • An auto rickshaw with a cop drop hood, its back spilling pink bougainvillea.
  • A carrom board with the Cd mark in the centre circle.
  • Wide-leg jeans with embroidered paisley patches on a lime outline.
  • A black shutter painted: No noise. Just culture. Get the drop, sign up now.
  • Story: two men at a table over a lime Cd mark, coming soon.
  • Post: Every action has a reaction, on a jeans pocket.

The Outcome

In the end we were able to create a brand system and visual language for them, as well as a strategy on how they can communicate on socials moving forward. We invested in doing heavy research and worthwhile writing, purposefully avoiding AI so that in the early days the brand had a unique language that it could use in the coming months and years. We did not continue working with the brand post-launch due to our own issues with conflicting timelines, but we ensured that, moving forward, the brand had all the ammo it needed to fight the cold hard war of trying to get venture capital.