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Bengaluru · Est. 2025 · 360° branding
Nati means country — nati koli is the country chicken that Bengaluru eats standing up, off a banana leaf, at eleven at night. The brief was to take that and give it a republic: a rooster on a flag, a colour system loud enough to survive a busy street, and a line people would repeat.
We ran the whole build. The mark is a rooster split black, red and green, stamped Estd 2025 · Bengaluru India. The menus use condensed poster lettering and a jagged flash for the main course, pulled from bus-stand and cinema-hoarding signage. The tagline — omme thinni, matte banni, eat once and come back again — sits in a speech bubble beside the bird. Then we shot the launch film and cut a silent 16:9 loop for the screens inside the restaurant.
The collateral is where a brand like this earns its keep, so the writing had to be funny before it was polite. Swallow like a pro. An illustrated uncle mid-mouthful, dealt onto a banana leaf like a postcard. It is the same joke the signage, the menu and the key visual are all telling, in a different format each time.
In-store film · 16:9 · 20 sec · silent
Cut for the screens above the counter. Charcoal, fire, corn and country chicken, with the rooster mark landing on the last frame. Built to run silent, all day, on repeat — so every beat has to read without a word of audio.
Launch film · 9:16 · 41 sec
Opening day at Nati Republic: the fire, the room and the bar, the family, and the first plates going out.
Logo animation · 16:9 · 17 sec · silent
The rooster comes out of a burst of fire, burns down to the mark and settles on black.
Social film · 4:5 · 15 sec · silent
An animated card from the launch series — an illustrated uncle mid-mouthful in red and yellow, dealt onto a banana leaf like a postcard. The collateral is where the brand does its talking, so the writing had to be funny before it was polite.
Social film · 9:16 · 12 sec · silent
Fried chicken and a drink on a banana leaf, for the feed.
JP Nagar, Bengaluru · Elevated vegetarian dining
GAIA is an elevated vegetarian restaurant in Bengaluru — arches and olive velvet, oxblood leather booths, marble and brass. Vegetarian dining that refuses to present itself as the compromise option.
We held the production and social side: monthly shoot days, a hero film and a set of vertical cutdowns from each, occasion campaigns around dates that matter to a restaurant, and the calendar that decided what went out when. The nine films here all came out of those shoot days.
Campaign film · 9:16 · 21 sec
A weekend-service film built for the vertical feed. Slow push down the banquette line — arches, olive velvet, oxblood leather, marble — then in tight on the plating. Cut so the room sells the room before a single dish appears.
Social film · 9:16 · 14 sec
Gloved hands setting a table one plate at a time, until the seat is ready for you.
Kitchen film · 9:16 · 20 sec
Inside the kitchen on a Sunday service, cut to its own sound: the pass, the fire, the plates.
Brand film · 9:16 · 20 sec
GAIA telling its own story, from the sign outside to the kitchen and the tables.
Occasion film · 9:16 · 18 sec
A birthday lunch at GAIA: the cake, the family and a very happy kid.
Kitchen film · 9:16 · 11 sec
The chef seen through the kitchen window, then the plate on its way out to the table.
Food film · 9:16 · 21 sec
Three shots running at once, stacked in one frame: the menu, the tandoor and the plate.
Social film · 9:16 · 8 sec
The kitchen on one side of the pass, the guests on the other.
Occasion film · 9:16 · 7 sec
Seven seconds for the first of January. Hands, a stone table, rose petals on a plate, and the positioning stated plainly across the frame: elevated vegetarian dining. Short enough to run as a story, strong enough to open the year.
New BEL Road, Bengaluru · Bar
Cocobolo is a bar on New BEL Road with something programmed every night of the week — wind-down Wednesdays, karaoke, Friday jamming, a Saturday act. A room like that lives or dies on whether people know what is on tonight.
So the spine of the account was the weekly events card: four nights, four acts, out on time, every week, without ever looking like a filled-in template. Around it we shot the drinks and the room, including a selective-colour pass across a live service where the bar drops to black and white and the glass is the only thing left holding any colour. Shot during real service, with real people working behind it.
Events artwork · 4:5 · 14 sec
The weekly gig card, animated. Four nights, four acts — Wind Down Wednesdays through Saturdaze — set in a condensed display face over the room's own footage. The one post that had to go out every single week, on time, without ever looking like a template.
Bar film · 9:16 · 20 sec
Selective colour: the whole bar dropped to black and white so the drink is the only thing left holding any. Shot across a working service, not a staged one — the people moving behind it are actually working.
Event coverage · Independent contract
Conosh is an F&B brand built around curated dining experiences — a chef, a room, one table of guests. We shot their events as independent contractors: turn up, read the night, and leave with enough to cut a film that plays the way the evening actually felt. That included nights with Chef Gary Mehigan and the full crews from Borago and Naar, and thirty days on the road with their Ultimate Home Chef Season 2 India tour.
It is a different discipline from a set. Available light, handheld, no second takes, and no asking anyone to do it again — an event happens once. The five films here are from different nights: the event reel, a lunch and a dinner with the Borago crew, a day on the line with Chef Adi, and a Hibiki whisky dinner.
Event film · 9:16 · 46 sec
Shot at the counter: one chef, a ring of candles hung over the bar, and a service assembled plate by plate. Handheld, available light, no second takes — an event only happens once, and you either catch it or you do not.
Event film · 9:16 · 55 sec
The other half of a Conosh night — the introduction, the guests, the table. Shot to catch the talking as much as the cooking, because that is what people are actually buying.
Event film · 9:16 · 53 sec
The lunch sitting with the Borago crew: plating at the counter, the bar and the room.
Kitchen film · 9:16 · 16 sec
Chef Adi on the line through prep and service, on what the title calls the calmest day.
Event film · 9:16 · 44 sec
A Suntory whisky dinner, a hundred years of the house: Hibiki and Toki at the table, and a lobster course.
Sneaker Stories India × NBA India × Under Armour
Sneaker Stories India came to us for the film behind their collaboration with NBA India and Under Armour, built around the UA Curry Spawn FloTro.
Three brands, one fifty-second vertical. It opens as an unboxing, because that is how a sneaker actually arrives, and then turns into a product film — the yellow of the box, the magenta and orange of the colourway, the tread, and the shoe finally leaving the shelf. Shot, cut and graded in-house.
Brand film · 9:16 · 50 sec
Made for Sneaker Stories India's collaboration with NBA India and Under Armour, around the UA Curry Spawn FloTro. It opens as an unboxing and turns into a product film — the yellow of the box, the magenta and orange of the colourway, then the shoe off the shelf and onto the court.
Our own films · Street films & studio promos
These five are our own: a morning in KR Market, the studio promo, a day in the house we work out of, MAUSHI, and a lazy Sunday in Cubbon Park.
Street film · 16:9 · 25 sec
A morning in KR Market, Bengaluru’s flower market, shot on the move.
Studio promo · 9:16 · 24 sec
Shot on the street: a crew wheat-pasting a mark onto a rusted water tank while the neighbourhood carries on around them. The studio promo — putting the work up in public and seeing whether it holds.
Studio film · 16:9 · 1 min 32 sec
A full day in the house the studio works out of, morning to night.
Portrait film · 9:16 · 29 sec
A short portrait film in red and gold.
City film · 16:9 · 39 sec
A slow Sunday in and around Cubbon Park: a picnic, sketchbooks, a man on a bench, a gallery.